Lucid Careers

Senior Brand Copywriter

Sales & Marketing

Newark, CA      Full-Time

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Leading the future of luxury mobility

Lucid’s mission is to inspire the adoption of sustainable energy by creating the most captivating luxury electric vehicles, centered around the human experience. Working at Lucid Motors means having a shared vision to power the future in revolutionary ways. Be part of a once-in-a-lifetime opportunity to transform the automotive industry.

We are currently seeking a talented, passionate, and versatile Senior Brand Copywriter to tell the story of our brand and products. As the master wordsmith of our Marketing team, you will create the written content that informs and engages our stakeholders across a variety of platforms. Our ideal candidate exhibits a can-do attitude and approaches his or her work with vigor and determination. Candidates will be expected to demonstrate excellence in their respective fields, to possess the ability to learn quickly, and to strive for perfection within a fast-paced environment.

You Will:

  • Develop compelling written content for Lucid’s brand and products for use across a multitude of channels
  • Liaise with subject-matter experts to understand our technology and product in order to create clear and engaging messages
  • Build a deep understanding of our target audiences and use it to inform your content
  • Work closely with the Marketing and Sales teams to ensure that content objectives are met
  • Be responsible for writing blogs, newsletters, website copy, press releases, emails, print collateral, advertising, social media copy, print collateral, and other communications
  • Contribute to content strategy planning
  • Copyedit and proofread other corporate written materials as needed

You Bring:

  • 6+ years of experience writing content across a variety of channels
  • A strong portfolio of work containing samples from a multitude of platforms
  • The ability to write about technically complex subjects in a human and authentic voice
  • Excellent written and oral communication skills
  • Efficiency in a deadline-driven environment with multiple concurrent assignments
  • The ability to thrive in a fast-paced and constantly changing environment
  • Resilience in rewriting content when multiple edits are required
  • A BA/BS degree (preferably in advertising, journalism, or English) or equivalent experience


  • A passion for and working knowledge of automobiles, EVs, and the future of mobility
  • Experience in the luxury or high-tech industries
  • A working knowledge of content management systems
  • Experience with A/B testing and SEO copywriting techniques
  • An opinion on the Oxford comma
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