Lucid Careers

Brand Designer

Brand & Product Design

Newark, CA      Full-Time

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Leading the future of luxury mobility

Lucid’s mission is to inspire the adoption of sustainable energy by creating the most captivating luxury electric vehicles, centered around the human experience. Working at Lucid Motors means having a shared vision to power the future in revolutionary ways. Be part of a once-in-a-lifetime opportunity to transform the automotive industry.

Our Brand team is responsible for the breadth of how our product and company are communicated to the world and we strive for excellence and innovation within every aspect of this brand communication.      
We are currently seeking a Brand Designer.  The candidate must have a world-class sense of design, the ability to manage multiple projects, and great communication skills.  They must have a passion for layout, typography, and color, and the ability to carry a brand aesthetic across multiple platforms to create a visually compelling brand story.

The Role:

  • Be an active part of the design of our digital and print projects; including magazines, brochures, websites, mobile apps, showroom and event kiosks
  • Support the effort of our in-car UI design to insure it similarly carries our digital design identity
  • Brainstorm concepts, create mockups, refine design details, and prepare assets
  • Help art direct and select photography and rendered assets
  • Work closely and iteratively with printers and developers to ensure design accuracy throughout the creative process
  • Contribute to style guides and apply those guides across platforms to drive a cohesive brand vision

Qualifications:

  • Deep understanding of layout and typography for web and mobile
  • A demonstrated user empathy approach to design
  • The ability to process complex information into simple design solutions
  • Self motivation and initiative to drive solutions across different teams
  • The ability to multi-task and work under pressure while maintaining focus on the details
  • Fluency in Adobe Photoshop, Illustrator, InDesign, and Sketch
  • Understanding of the premium and luxury space
  • A portfolio demonstrating fluency in digital design
  •  Education Requirements
  • Bachelor’s degree in a design related discipline, such as graphic design, visual communication, or interaction design. 
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