Lucid Careers

Sales and Marketing Associate

Retail Operations

Newark, CA      Full-Time

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Leading the future of luxury mobility

Lucid’s mission is to inspire the adoption of sustainable energy by creating the most captivating luxury electric vehicles, centered around the human experience. Working at Lucid Motors means having a shared vision to power the future in revolutionary ways. Be part of a once-in-a-lifetime opportunity to transform the automotive industry.

The primary role of the Sales & Marketing Associate will be to engage with prospective customers and businesses interested in Lucid vehicles. Our Associates will educate on the benefits of the electric drivetrain, demonstrate the advantages of our vehicles, and personalize the experience to each customer. We prioritize a world-class customer experience, and our Associates play a key role in building the Lucid brand and creating that unparalleled experience.

These Associates will begin their Lucid career at our Headquarters in Northern California, then relocate to a different market in the U.S. to help open and operate one of our retail stores.

This role combines sales, marketing, growth, activation and business development, and requires a high degree of customer-focused energy.


  • Manage a full sales-cycle from initial interest through sales activation
  • Maintain active engagement with prospects through multiple channels simultaneously [phone, email, chat]
  • Seek out and help host marketing events to continue to increase public awareness about Lucid products
  • Work out of our Headquarters initially, then plan to relocate to another market in the U.S. to help open and operate one of our retail stores
  • Maintain up-to-date knowledge of our products and their value to our customers
  • Think critically about sales data and recommend new and scalable strategies to improve both sales numbers and the customer experience
  • Identify inefficiencies and pain points in existing workflows for prospects/customers and clearly communicate how we can solve these issues
  • Meticulously record customer feedback to improve both products and processes
  • Deliver a customer experience that you would personally want to have


  • 2+ years of professional experience in sales, marketing, support or another customer-facing role
  • Prior experience selling through multiple channels: phone, email, chat and in-person
  • Passion for a fast-paced, high growth environment
  • Strong storytelling, listening, and customer relationship skills: empathy, communication, integrity, and high-quality question asking
  • Self-starter and quick thinker who thrives in ambiguous and rapidly changing situations
  • Excellent communication, interpersonal and organizational skills and the ability to relentlessly prioritize


  • Proficiency with Salesforce or other CRM
  • Prior experience in the automotive sector
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