Lucid Careers

Vehicle Product Marketing Manager


Newark, CA      Full-Time

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Leading the future of luxury mobility

Lucid’s mission is to inspire the adoption of sustainable energy by creating the most captivating luxury electric vehicles, centered around the human experience. Working at Lucid Motors means having a shared vision to power the future in revolutionary ways. Be part of a once-in-a-lifetime opportunity to transform the automotive industry.

We are looking for a Manager in the Product Planning department to focus on the Air sedan and Lucid’s second product.  You will be responsible for managing the team that defines the strategic life-cycle of the vehicle, product content, market offer, pricing, and supports the launch process.

The Role

  • Manage team analyzing pricing, features, and equipment of Lucid Air sedan
  • Present product positioning recommendations to the Director of Vehicle Product Marketing based on competitor research, customer surveys and industry trends.
  • Actively participate with management to guide and influence product level strategic decision making.
  • Develop and refine business case assessments with relevant teams (Engineering, User Experience, Design, Sales, Marketing, etc) to support product feature decisions.
  • Present data in cohesive reports that provide clear communication and recommendations.
  • Work closely with Lucid Sales team to ensure pricing strategies align with overall brand objectives and volume targets throughout vehicle lifecycle.
  • Support product launch meetings


  • 4-6 years of experience in a product planning role at an automotive OEM
  • Experience managing a team and creating demonstratable value for the company
  • Experience with databases such as IHS, JD Power, JATO, Maritz etc
  • Demonstrated effective written, interpersonal and oral communication skills
  • Proven technical, quantitative and critical-thinking skills, high level of independent judgment, initiative and creativity to identify and clearly communicate key performance drivers to senior management
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