Lucid Careers

Product PR Manager


Newark, CA      Full-Time

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Leading the future of luxury mobility

Lucid’s mission is to inspire the adoption of sustainable energy by creating the most captivating luxury electric vehicles, centered around the human experience. Working at Lucid Motors means having a shared vision to power the future in revolutionary ways. Be part of a once-in-a-lifetime opportunity to transform the automotive industry.

The Product PR Manager reports to the Director of Press Communications and is responsible for core areas of Lucid Motor’s overall media strategy and activities. This role encompassing media relations and executive thought leadership, with a focus on product reviews and regional activities, reflecting the Marketing organization’s overall goal of raising Lucid’s profile among consumers and within the automotive and technology industries.


  • Play an integral role on the Lucid marketing team as the owner of the product reviews program
  • Develop a comprehensive reviews program for Lucid Air and all future models, targeting media and influencers in the business, automotive, technology, lifestyle, and other key sectors, with clear KPIs and pathways to achieve success
  • Manage the Lucid Air press fleet, including reviews, industry events, and other activities
  • Maintain a product-focused awards program
  • Manage regional activities related to Lucid Studios (showrooms), including, but not limited to: Studio openings, regional product launches, regional product reviews, and regional media and influencer relations
  • Develop supporting internal- and external-facing written materials, including press releases, messaging, and more
  • Build and maintain regional press and influencer lists; form relationships with individual reporters and influencers to support story development 
  • Maintain clear communications across the owned and paid media functions of the Lucid Marketing organization to ensure integrated campaigns and activities
  • Maintain media guidelines and best practices, specific to Lucid properties
  • Be the point of contact for the PR agency 


  • Bachelor’s Degree or higher
  • Minimum 7+ years of relevant work experience
  • Proven track record of leading product reviews programs in multiple markets and achieving success
  • Proficiency with media databases, resources, and third-party marketing software
  • Passion for a fast-paced, high growth environment
  • Self-starter and quick thinker who thrives in ambiguous and rapidly changing situations
  • Excellent communication, interpersonal and organizational skills and the ability to relentlessly prioritize
  • A passion for, and working knowledge of, automobiles, EVs, and the future of mobility
  • Experience in the consumer electronics, luxury, or lifestyle industries a plus
  • Experience with the media and influencer landscapes in Europe and the Middle East a plus
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