Lucid Careers

Director of Digital Marketing Platforms

Sales & Marketing

Newark, CA      Full-Time

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Leading the future of luxury mobility

Lucid’s mission is to inspire the adoption of sustainable energy by creating the most captivating luxury electric vehicles, centered around the human experience. Working at Lucid Motors means having a shared vision to power the future in revolutionary ways. Be part of a once-in-a-lifetime opportunity to transform the automotive industry.

We are looking for a Director of Digital Marketing Platforms to build a best-in-class, direct-to-consumer online business that articulates the Lucid mission and drives digital revenue. In this role, you will own our direct-to-consumer digital business, digital products and the associated insights & analytics.

As the Director of Digital Marketing Platforms, you bring passion and thought leadership to influence purposeful innovation and reimagine how customers shop and receive service across all channels. You will lead and grow our multi-functional team across eCommerce, Marketing and Web Design.

The Role

  • Lead Lucid’s direct-to-consumer digital strategy. Own digital P&L, define and execute digital roadmap
  • Build and lead a team, as well as agency partners and contractors, to achieve business goals
  • Oversee concept development, planning, testing, implementation of eCommerce initiatives and performance management of our website and app
  • Procure and implement enterprise applications (CRM, ERP, BI, etc)
  • Partner with marketing, product managers, designers and other stakeholders to create a best-in-class digital customer journey
  • Oversee integration of communication strategy, product launches, promotional campaigns and other initiatives into digital platforms
  • Use data and analytics along with a strong understanding of company strategic initiatives to continuously optimize performance


  • BS/BA degree required; MBA or MS/MA preferred
  • 10+ years of directly relevant experience with a strong history of delivering results
  • Proven track record in leading and developing people
  • Experience in automotive or luxury goods is a plus
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