Lucid Careers

Director, Product Marketing

Sales & Marketing

Newark, CA      Full-Time

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Leading the future of luxury mobility

Lucid’s mission is to inspire the adoption of sustainable energy by creating the most captivating luxury electric vehicles, centered around the human experience. Working at Lucid Motors means having a shared vision to power the future in revolutionary ways. Be part of a once-in-a-lifetime opportunity to transform the automotive industry.

We are currently seeking a Director of Product Marketing to play a crucial role in Lucid’s product strategy. Our ideal candidate exhibits a can-do attitude and approaches his or her work with vigor and determination. Candidates will be expected to demonstrate excellence in their respective fields, to possess the ability to learn quickly, and to strive for perfection within a fast-paced environment.

You Will:

  • Work alongside Lucid’s Design and Engineering teams to define our global product vision and strategy
  • Internally represent the voice of the market and the customer
  • Own the pricing strategy across Lucid’s products and services
  • Develop vehicle trim levels and feature sets
  • Forecast vehicle sales and feature take rates
  • Identify strategic market opportunities
  • Assist the brand and marketing teams in building a comprehensive customer profile that informs product and positioning
  • Undertake continuous analysis of the competitive landscape; own competitive product intelligence

You Bring:

  • 7 or more years of direct experience in automotive product marketing with a demonstrated track record of accomplishment across the full product lifecycle
  • An exceptional functional knowledge of the global automotive industry
  • Strong analytical skills with a passion for driving insight from data
  • Expert-level facility with Excel and Tableau
  • The ability to craft collaborative cross-functional working relationships
  • Excellent written and oral communication skills
  • The ability to thrive in a fast-paced and constantly changing environment


  • Prior experience on electric vehicle programs
  • Experience in the luxury or tech industries
  • Experience or working knowledge of future mobility products and services


  • A BA/BS degree in marketing, analytics or equivalent experience
  • MBA preferred
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