Brian Barron

Director of Global Manufacturing

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As Director of Manufacturing, Brian Barron is leading Lucid’s efforts to establish a global manufacturing presence, including setting the manufacturing strategy and direction, selecting and establishing manufacturing plants, and recruiting the team to run the operations.

Before joining Lucid, Brian was the Director of Operations for NIMR Automotive in the United Arab Emirates, where he was responsible for the entire automotive manufacturing operation for military and internal security vehicles. He was also responsible for production planning, manufacturing engineering, after-sales support, plant engineering, and all aspects of day-to-day operations for the entire facility.

Prior to NIMR, Brian spent 18 years with BMW in South Carolina and Germany. During his time there, Brian was responsible for thousands of employees, hundreds of workstations, and dozens of assembly lines. He ensured the timely launches and efficient management of the X3, X4, X5, and 5/6/7-Series production lines.

Brian holds a B.S. in Electrical Engineering from Clemson University.

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