Senior Vice President of Design and Brand
Derek Jenkins is the Senior Vice President of Design and Brand at Lucid. In this role, Derek oversees all design developments, including exterior and interior design, user experience, color and material, accessories, and the overall design strategy.
Derek also spearheads Lucid’s brand creative and brand strategy. Before joining Lucid, Derek was the Director of Design at Mazda North America Operations where he oversaw all design developments locally and globally. He was the lead or contributing designer to the 2016 MX-5 Miata, Shinari Concept, CX-5, Mazda6, Mazda3, and the 2017 CX-9.
Prior to his tenure with Mazda, Derek spent nine years as the Chief Designer for Volkswagen North America, credited with the Scirocco concept, Ragster, Microbus concept, Concept T, and more. Prior to Volkswagen, Derek spent eight years with Audi, serving first as Lead Exterior Designer, followed by Assistant Chief Designer for Audi Design. He was the principal exterior designer of the A2 concept and production cars, as well as the 2002 Audi A8.
Derek holds a B.S. from the Art Center College of Design in Transportation Design. Hear Derek’s perspective on trends in the automotive industry and learn more about why he joined Lucid.