Lucid Motors Opens First Retail Studio in Oslo, Norway, and Adds Michael van der Sande as Managing Director for Europe

Lucid Studio Oslo

AMSTERDAM – March 02, 2023 – Lucid Group, Inc. (NASDAQ: LCID) setting new standards with the longest-range, fastest-charging electric car on the market, today announced the opening of its newest European retail location in Oslo, Norway. The Oslo location marks the fourth retail space in Europe and will open to the public beginning Saturday, March 4. The Studio opening will be attended by the newly appointed Managing Director for Lucid Europe, Michael van de Sande.

The Oslo Studio is Lucid’s first in the Nordics, with the space located in the heart of the city on Karl Johans gate 16C. This milestone marks another step towards the company’s mission to inspire the adoption of sustainable energy on a global scale.

“We are delighted to open this brand-new studio in Oslo, Norway, a country at the forefront of electric vehicle adoption and charging infrastructure,” said Michael van der Sande, Managing Director for Lucid Europe. “We are confident that the Norwegian customers will appreciate the exceptional range, unique design, incredible interior space and benchmark charging times that the Lucid Air line up has to offer.”

Local electric vehicle and sports sedan enthusiasts are invited to visit the Lucid Studio on Saturday, March 4, beginning at 10:30 am for the grand opening. Those interested are encouraged to contact the Lucid Oslo location to book a test drive in the Lucid Air.

Lucid Studio Oslo

Studio Experience
Every Lucid Studio offers a digitally oriented luxury experience tailored to each customer’s preferences, whether they visit in-person, make inquiries entirely online, or combine the two. Lucid Studios allow customers to experience the brand and obtain information about its products in locations that underscore the company’s unique design aesthetic. Visitors who explore Lucid Studio will get a vision of how the company draws inspiration from the beauty, innovation, and diversity of its home state of California.

European Leadership Update
In addition to the upcoming studio opening, Lucid announced the appointment of Michael van der Sande as the new Managing Director for Europe, reporting directly to Lucid’s CEO and CTO, Peter Rawlinson.

With over 30 years of experience in the performance and luxury automotive industry, van der Sande brings a wealth of knowledge and expertise to his new role. He will be based in Amsterdam at Lucid’s European headquarters. 

Van der Sande said, “Having followed Lucid’s development over the years, I am confident that the Lucid Air is the best electric car on the market today. I am thrilled to be joining Lucid and look forward to working with the team on both sides of the Atlantic to bring our cutting-edge electric cars to customers throughout Europe.” 

Prior to joining Lucid, Michael served as Managing Director of Special Vehicle Operations for Jaguar Land Rover and held various other leadership positions including SVP and Managing Director at Alpine Cars, Chief Commercial Officer at Aston Martin, and SVP of Global Sales, Marketing and Service at Tesla. Michael holds an M.B.A. from Nyenrode Business University.

About Lucid Group
Lucid’s mission is to inspire the adoption of sustainable energy by creating advanced technologies and the most captivating luxury electric vehicles centered around the human experience. Lucid Air is a state-of-the-art luxury sedan with a California-inspired design that features full-size interior space in a mid-size exterior footprint. Lucid Air Dream Edition features an official WLTP range of up to 883 kilometers or up to 1,111 horsepower.  Produced at Lucid’s factory in Casa Grande, Arizona, deliveries of Lucid Air are currently underway to customers in the U.S., Canada, Europe, and the Middle East.

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Forward-Looking Statements
This communication includes “forward-looking statements” within the meaning of the “safe harbor” provisions of the United States Private Securities Litigation Reform Act of 1995. Forward-looking statements may be identified by the use of words such as “estimate,” “plan,” “project,” “forecast,” “intend,” “will,” “shall,” “expect,” “anticipate,” “believe,” “seek,” “target,” “continue,” “could,” “may,” “might,” “possible,” “potential,” “predict” or other similar expressions that predict or indicate future events or trends or that are not statements of historical matters. These forward-looking statements include, but are not limited to, statements regarding plans and expectations regarding the new Lucid Studio in Oslo, Norway, including expectation regarding studio experience,  and the promise of Lucid’s technology. These statements are based on various assumptions, whether or not identified in this communication, and on the current expectations of Lucid’s management. These forward-looking statements are not intended to serve as, and must not be relied on by any investor as, a guarantee, an assurance, or a definitive statement of fact or probability. Actual events and circumstances are difficult or impossible to predict and may differ from these forward-looking statements. Many actual events and circumstances are beyond the control of Lucid. These forward-looking statements are subject to a number of risks and uncertainties, including those factors discussed under the heading “Risk Factors” in Part I, Item 1A of Lucid’s Annual Report on Form 10-K for the year ended December 31, 2022, as well as other documents Lucid has filed or will file with the Securities and Exchange Commission. If any of these risks materialize or Lucid’s assumptions prove incorrect, actual results could differ materially from the results implied by these forward-looking statements. There may be additional risks that Lucid currently does not know or that Lucid currently believes are immaterial that could also cause actual results to differ from those contained in the forward-looking statements. In addition, forward-looking statements reflect Lucid’s expectations, plans or forecasts of future events and views as of the date of this communication. Lucid anticipates that subsequent events and developments will cause Lucid’s assessments to change. However, while Lucid may elect to update these forward-looking statements at some point in the future, Lucid specifically disclaims any obligation to do so. These forward-looking statements should not be relied upon as representing Lucid’s assessments as of any date subsequent to the date of this communication. Accordingly, undue reliance should not be placed upon the forward-looking statements.