42 °C heat. 0–100 km/h in 2.0 seconds. Timothée Chalamet rides shotgun in Lucid Air Sapphire, the quickest production electric sedan in the world, for an interview that doesn’t slow down. 

Introducing Hard Launch: a high-speed look into what greatness really means. 

For Timothée Chalamet, greatness isn’t something you achieve, “It’s something you spend your whole life in pursuit of.” This perspective has shaped our collaboration with him from day one. We opened with an adrenaline-charged chase in Driven, our global brand campaign for Lucid Gravity. Directed by renowned filmmaker James Mangold. This work set the tone for our road ahead, rooting us in the power of defying the status quo.  


Hard Launch shifts gears, from the cinematic to the personal, exploring the mindset and inspiration that continues to drive Timothée forward.  He’s joined by brand collaborators, Josh Hart and Jalen Brunson, NBA stars and hosts of The Roommates Show. Fresh off a recent NYC activation with Lucid, the duo presses Timothée as he buckles up with Ben Collins, one of the world’s most elite performance drivers, to throw down a few hot laps in a Lucid Air Sapphire on the Las Vegas Motor Speedway.

Timothée speaks to the difference between good and great, and why “No one can unlock the best version of yourself except you.” He reflects on the people who shaped him early on, from the GOATs of cinema and sport to the high school teacher who told him acting was a pursuit worth chasing. And he opens up about his musings: red-carpet fits, music videos, even the last text sitting in his inbox.


Hard Launch proves that sometimes the best interviews happen at high speed—where there's no time for anything, but moving forward.