What drives the quest for greatness? For Josh Hart and Jalen Brunson, it's about preparation, performance, and a refusal to settle in every arena of life. It's a mindset that mirrors Lucid's pursuit of excellence, redefining what's possible through uncompromising performance, experience, and technology.
"Jalen and Josh are two of the NBA's brightest stars, bringing the same commitment to excellence, performance and precision that drives our mission at Lucid,” said Akerho “AK” Oghoghomeh, Senior Vice President of Marketing at Lucid. “This dynamic duo is constantly adapting their game and defying expectations both on and off the court. Their drive inspires Lucid and we could not be more excited to be running the court with two of the league’s best.”
We sat down with Hart and Brunson to explore what compromising nothing means to them.
“To be one of the best, you have to be willing to do whatever it takes,” said Brunson. “It’s a commitment to improving every day, and never accepting that you can’t reach that next level.”
Hart echoed this sentiment,
"To me, success is defined by everything you do before ever stepping on the court. It’s about work ethic, creativity, determination and pushing to new limits. I've seen all of that and more at Lucid, they push boundaries to create the best cars in the world."
Our first collaboration with Hart and Brunson debuts with bold out-of-home ads and social-first activations surrounding the New York Knicks home opener at Madison Square Garden on October 22. This partnership marks Lucid's evolution at the intersection of technology and culture—where performance meets purpose, and greatness means defying expectations in every arena to drive the world forward.
By
Lucid Team
October 20, 2025 in
Company