Lucid Presents: Driven

Watch Lucid Gravity and Academy Award®-nominated actor Timothée Chalamet in this adrenaline-fueled brand campaign by celebrated director, James Mangold.

THE CAMPAIGN

Escape Ordinary with Timothée Chalamet and Lucid Gravity

Global Brand Ambassador Timothée Chalamet embodies Lucid’s uncompromising spirit, making him the ideal driver for our new campaign. The partnership captures our shared commitment to pushing boundaries and redefining expectations. At its core, the Lucid Gravity delivers the power, passion, and versatility to prove you really can have it all.

Now it’s your turn. Experience the Lucid Gravity and discover how it feels to drive without compromise.

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Timothée Chalamet driving a Lucid Gravity with modern dashboard display, tan leather interior, and desert landscape visible outside.
ACADEMY AWARD®-NOMINATED DIRECTOR JAMES MANGOLD

James Mangold Brings A Cinematic Vision to the Lucid Gravity

James Mangold, of Minted Content, known for bringing high-performance storytelling to life in Ford v Ferrari, channels his relentless energy into this two-minute director’s cut of Driven. He crafts an uncompromising statement while celebrating creativity, innovation, and an unwavering determination to defy the status quo.

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Futuristic car in a dimly lit garage with blue neon lighting and control panels, creating a high-tech atmosphere.

My crew and I had a great time in the desert night with Timothée and team Lucid making a piece to launch their brawny new EV, the Lucid Gravity. Working with Timothée is always a pleasure.

Director, Driven for Lucid Motors
JAMES MANGOLD

Professional headshot of a director James Mangold.
THE LUCID GRAVITY

A New Standard of Uncompromising SUV

Sleek Lucid Gravity SUV driving on desert road at sunset with mountains silhouetted in the background.

With a 450-mile EPA-estimated range¹, up to 120 cubic feet of cargo space, and up to 828 horsepower, the Lucid Gravity is so much more than a getaway car. Its unmatched agility, fast charging, and a Sanctuary mode for immersive wellbeing, allow Lucid Gravity to deliver versatility for everything the road has in store. And with seating for up to seven adults, there’s room to bring everyone along for the journey.

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