Shot and directed by James Mangold, the Director's cut of Driven is a shared vision between Mangold and Lucid as the two push the boundaries of traditional partnerships to create a visual experience that inspires and celebrates innovation.

One of Hollywood’s most revered directors, James Mangold, of Minted Content, flexes his unmistakable style and passion for high-performance storytelling once again.

Titled Driven, the brand campaign introduces our first Global Brand Ambassador Timothée Chalamet embracing a defiant spirit as he gets behind the wheel of the Lucid Gravity SUV. This collaboration exemplifies uncompromising creative vision, delivering a cinematic experience that celebrates relentless ambition and drive as well as the extraordinary capabilities of the Lucid Gravity.

“My crew and I had a great time in the desert night with Timothée and team Lucid making a piece to launch their brawny new EV, the Lucid Gravity. Working with Timothée is always a pleasure.”

– JAMES MANGOLD, Director, Driven for Lucid Motors.

Compiling an A-List team behind the scenes, stunt drivers and production designers from other Mangold features, like Logan and Ford v Ferrari, participated in the creative process. The campaign’s music is a unique arrangement of “Burning” by Yeah Yeah Yeahs.

Driven is the first phase of the brand's multi-year collaboration with Chalamet. As Lucid’s first-ever Global Brand Ambassador, this partnership represents a seminal milestone in expanding our cultural impact through breakthrough marketing activations.