We’ve named award-winning actor and cultural icon, Timothée Chalamet, our first-ever Global Brand Ambassador in a multi-year partnership.

At Lucid, we’re not just building electric vehicles. We’re shaping the future of luxury mobility. That’s why I’m thrilled to announce Timothée Chalamet as our first-ever Global Brand Ambassador.

Timothée is more than a celebrated actor. He’s a creative force — someone who, like us, refuses to follow convention. Bold, discerning, and unapologetically original, he represents the same spirit that defines our brand. A longtime admirer of the Lucid Air, Timothée embodies what it truly means to Compromise Nothing in his craft, his choices, and how he shows up in the world.

Later this year, he will headline our first global campaign for Lucid Gravity, our next-generation luxury SUV. This partnership is not just about endorsement. It is about shared creativity, aligned ambition, and a mutual drive to challenge the status quo.

Together, we’re setting out to show what can happen when breakthrough technology meets cultural relevance and fearless imagination. At Lucid, performance, design, and innovation are just the starting point. Our goal is to lead with purpose and to drive the world forward without compromise.