Erwin Raphael
Senior Vice President, Revenue
As Senior Vice President of Revenue, Erwin oversees Lucid’s global sales and service operations across North America, Europe and the Middle East, as well as Lucid’s customer experience and worldwide retail footprint.
Erwin joined Lucid in 2024 as Vice President of Revenue and brings 30 years of automotive industry experience to the company, most recently serving as a logistics operations executive at Amazon. He was also previously the chief operating officer at Genesis Motor North America where he led the launch of several new vehicles for the brand.