The EV revolution has been burdened by a series of unfortunate trade-offs: long range or performance, comfort or design, spaciousness or agility. Even worse, any extended range has come by simply adding more batteries to a car, not by trying to make a system more energy efficient.

Lucid has changed that.

The Lucid Air has delivered on a set of promises that no other car company has been able to make – unmatched range¹, mind-bending performance, exceptional materials, progressive design and expansive interior space.

To help us tell this story, we’re saluting icons who changed the world by dreaming further, working harder, and never settling for the status quo.

Neil Armstrong’s bravery pushed the boundaries of what’s possible while expanding the imagination of the human race. Muhammad Ali changed the game with his relentless drive and unyielding dedication. We celebrate his ferocious pursuit of excellence and commitment to always raising the bar. And, Nina Simone, a fearless original, challenged musical tradition and defied expectations with her artistry and ideals. The beauty and intention in her work is an inspiration to the team at Lucid, where designers bring purpose to every choice. In that same spirit, Lucid is pioneering a new path forward and endeavoring to do the ‘It Can’t Be Done.’  

“Compromise Nothing” is our promise to never stop challenging what’s possible. To see limitations as opportunities for innovation. To never rest until we’ve redefined what a car can be, what technology can do, and how driving a Lucid can make you feel.

Compromise Nothing.