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Lawrence Hamilton

President of Europe

Lawrence Hamilton is the President of Europe, a role he assumed in December 2024.

Based in Amsterdam, Hamilton brings over three decades of experience in the automotive industry, having held leadership positions across Europe, North America and the Middle East. Prior to joining Lucid, he served as Managing Director at Genesis Motor Europe, where he played a pivotal role in expanding the brand’s European footprint. His earlier career includes senior roles at Hyundai, Kia, Mitsubishi, Mazda, and Daewoo, showcasing a broad and deep understanding of global automotive markets. Hamilton is known for his strategic vision and ability to lead brand transformations in competitive environments. At Lucid, he is steering the company’s European operations during a critical growth phase, including the launch of the Gravity electric SUV. A graduate of the University of Staffordshire, Hamilton’s leadership continues to shape Lucid’s ambitions in the premium electric vehicle segment.